10Spot

10Spot is a local discovery platform that uses AI to connect merchants with nearby customers through real-time event notifications and touch-less voucher redemption. As founding designer, I shaped the complete product experience from initial concept through market launch in Los Angeles and New York City, designing 120+ screens across iOS and merchant dashboard interfaces. The platform addresses a fundamental challenge: helping local businesses build genuine connections with regular customers in an increasingly digital world, while giving users authentic ways to discover spontaneous neighborhood experiences.

The Challenge10Spot needed to solve a fundamental problem: how do you build genuine connections between local merchants and their regular customers in an increasingly digital world? We weren't just creating another payments app or social network. We were using AI tools to create a new kind of platform that helps people discover what's happening in their neighborhood right now—from pop-ups to happy hours to flash sales—while supporting local businesses that struggle to reach nearby customers.

Two iphones showcasing the events flow in the 10Spot app. 1st phone displays a feed of events happening in your area. 2nd phone shows details of the event.

My Approach

I began with extensive competitive analysis of local discovery apps, payment platforms, and commerce solutions. Through user interviews and merchant feedback sessions, I identified key pain points: users wanted authentic, spontaneous local experiences, while merchants needed customer engagement without complex hardware or training. This research shaped our core design principles: immediacy, simplicity, and delight.

As founding designer, I've shaped every aspect of the product experience from concept to market launch. I've designed 120+ screens across our iOS app and merchant dashboard, built our design system from scratch in Figma, and iterated through 8+ versions based on team feedback and real user behavior. Working closely with our product and engineering teams, I've translated our vision of real-time local discovery into an intuitive experience that works for both consumers and merchants.

Image of 4 phone screens each showing a different point of interaction within the wallet section of the 10Spot app.

Key InnovationsThe voucher redemption flow became our signature innovation—a completely touchless system that requires zero merchant hardware or staff training. Users simply show their iPhone screen to merchants to verify instantly. I designed the event feed to surface time-sensitive opportunities first, using clear visual hierarchy to help users make quick decisions. The merchant dashboard prioritizes ease of use, allowing business owners to create new events and vouchers to lure in customers.

Impact & Results

We successfully launched in Los Angeles and New York City with 500+ participating merchants. The touch-less redemption system powered by Stripe has processed thousands of successful transactions with zero merchant training required. User feedback consistently highlights the app's intuitive navigation and delightful interactions. Our November 2025 relaunch will introduce enhanced event discovery features, social sharing capabilities, and neighborhood-based community feeds.

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10Spot