Tilebar
I designed and built comprehensive digital catalogs for TileBar's Hardscapes and Multifamily product lines—sales materials that transformed how their reps present to architects, contractors, and interior designers.
I designed and built comprehensive digital catalogs for TileBar's Hardscapes and Multifamily product lines—sales materials that transformed how their reps present to architects, contractors, and interior designers.
The ChallengeTileBar's previous catalogs were inconsistent and didn't align with the brand’s clean aesthetic, which failed to match the quality and beauty of their products. Sales reps needed professional tools to showcase specialized tile collections: Multifamily lines for apartment buildings and Hardscapes for pools, gardens, and outdoor spaces.
My ApproachWorking closely with marketing heads from both product lines and the regional marketing director, I built a cohesive design system in Figma that could scale across both catalogs while highlighting what made each line unique. The system ensured visual consistency throughout the materials while allowing each product category to maintain its distinct identity.
The Impact
The final catalogs gave TileBar a significant competitive advantage—their materials were notably more cohesive and professional than anything competitors were using. Sales reps finally had tools that matched the quality of the products they were selling, helping them make stronger impressions with high-stakes clients in the multifamily and commercial design space.
